BoBI promo campaign launches

This month saw the official launch of the promotional campaign for Best of Britain & Ireland (BoBI) 2012, due to take place at The NEC in Birmingham on 14th and 15th March next year.


New organisers, Expo Management, who bought the show in May of this year, report sales have got off to a strong start – with over half of 2011’s exhibitors already signed up – and a new Working Group has been created, which includes the national tourist boards of the home nations.
A dedicated domestic and overseas Hosted Buyers programme will once again feature with a Key Networking Dinner on the first night. More news will be announced in the coming weeks.
Visit the fully updated website for further information.