GTBF SUMMER SEMINAR 2014

 

JUNE GTBF SEMINAR – THE YOUTH & EDUCATION MARKET

 ‘Are you engaged with the fastest growing and most dynamic travel sector?’

 

Friday 6th June 2014 – Park Plaza Riverbank Hotel – 3pm 

 

PROGRAMME

1.45pm Pre-Event Tour – The Guards Museum, Wellington Barracks, St. James Park

Join us for a tour of the Guards Museum and the new Great War Centenary Memorial Garden

3pm – 5pm – GTBF seminar – Venue: Riverbank Park Plaza

 

3PM Session One – Group Travel Update

  • A general update from Peter Stonham, Managing Editor, Group Travel Organiser Magazine and Karen Roebuck, Group Travel Business Forum Project Manager
  • Introduction to Explore GB – Jaco Coetze, Head of Commercial & Trade, VisitBritain

 

3.30PM Session Two – THE YOUTH & EDUCATION MARKET

‘Youth travel is still the fastest growing and one of the most dynamic travel sectors. Youth travellers are knowledgeable, fun, eager, educated, focussed, ambitious and demanding and they are Britain’s Shining Opportunity.’ BETA

  • Introduction to BETA & Youth Travellers – Steve Lowy, BETA board member and owner of umi Digital
  • Subject introduction to English UK and the language school market – Andrew Hjort, Director, English UK and Principal, Melton College
  • A Group Tour Operator’s Perspective  - Caron Porritt, Equity
  • Case Study, Attracting Educational Groups – TBC

4.30PM Panel Discussion

Additional:

  • Youth Report for GTBF members

 

TO BOOK YOUR PLACE TODAY EMAIL yolanda.rumball@grouptravelorganiser.com or TELEPHONE 01424 572092

Expert View no.4 – Peter Traynor

PETER TRAYNOR

PETER TRAYNOR GENERAL MANAGER – UK,

Collette Worldwide Holidays, shares some key insights about group travel

? WHAT HAVE YOU LEARNT ABOUT IMPROVING THE EXPERIENCE FOR GROUPS WHEN TAKING THEM OVERSEAS?
Care and attention to the details of the trip, and identifying exactly what the group wants and expects are vital. As a tour operator, we take for granted that we can organise the tour logistically – transport, accommodation, sightseeing etc. – but for the groups market we also need to be aware of the special needs and interests of each group, and add elements that would particularly appeal to that group to the regular standard holiday. For example, is there a museum or attraction at the destination that would not have mainstream appeal, but would add to a particular group’s enjoyment? To do this successfully involves good dialogue between all aspects of the tour operator’s business – the sales manager, the product team and the tour manager.

? AS A TOUR OPERATOR, WHAT DO YOU FIND THE MOST CHALLENGING AND DIFFERENT ELEMENT OF YOUR BUSINESS WITH GROUPS?
The whole social dynamic of group travel is what separates it from normal individual tour sales. Time and space needs to be found within the trip for the group to interact and spend time socially, and this can mean different things to different groups. As a tour operator, we need to know what is important to each individual group we are dealing with. An overseas trip – especially a long haul one – is an important element in the life of that group. Each group is different, and needs to be treated individually.

? WHAT IS THE BEST WAY TO SUPPORT A GROUP CLIENT?
Make it easy for the group to promote the trip, communicate regularly from the time the trip goes on sale to the departure date. Communication is especially important with long haul trips, as the window between announcing the trip and the departure is often as long as 18 months, so many things can happen over that period. Airline schedules might change, environmental factors might impact the trip (e.g. earthquakes, floods) and political changes etc. Often these factors are dramatised in the media, and this raises questions and uncertainties within the group. Regular communication helps allay these fears.

Peter has many years of experience in the field of tour operating and is a member of the Group Travel Business Forum.

For more information, please visit the Group Travel Business Forum.

BUSINESS TOPIC

As members of the Tourism Alliance, the GTBF now receives updates on key travel trade issues…

? The Government Equality Office is pressing on with new legislation that will prevent tourism businesses (other than tour operators) marketing to particular age groups. Legislation is being introduced on the basis that marketing to particular age groups would be discriminatory – despite the only evidence the GEO presented in the consultation document showing that there is, in fact, a benefit to customers and businesses of operators being able to target specific age groups.(http://homeoffice.gov.uk/equalities/)

For more information, please visit the Group Travel Business Forum.