London launches new visitor campaign

‘London, Now see it for yourself’ is a new visitor campaign, introduced by London & Partners, which aims to capitalise on the success of summer 2012 by converting viewers into visitors.

The face of the campaign, Rufus the Corgi, will help visitors to explore a specially designed digital map and microsite on the new and improved site. Designed and hand drawn by artist Jenni Sparks, the interactive map enables visitors to discover a variety of things to do across the capital.

Showcasing a range of categories, from Museums and Galleries to Sports and Outdoors, the site allows visitors to access further information on each attraction by using the ‘Now see it for yourself’ link.

There is also the opportunity to win a once in a lifetime trip to London; by following a set of clues visitors are taken around the map of London to find where Rufus the Corgi is hiding.

For further information visit

London Events Listings


19-3 Jan
Hyde Park Winter Wonderland
Hyde Park, London. 0871 231 0824

19-8 Jan
Tower of London Ice Rink
Tower of London. 0844 482 7770

21-1 Jan
Mince Pie and Mulled Wine Capsule
EDF Energy London Eye. 0871 282 9280


Carols By Candlelight

Royal Albert Hall, London. 020 7589 8212

Medieval Christmas

Tower of London. 0844 482 7770


London Boat Show

ExCeL, London. 0871 230 7140


RHS Orchid Show and Botanical Art Show

The Lawrence Hall, London. 0845 612 1253


The London Book Fair

Earls Court, London. 020 8910 7149