Trips with Friendship at their Heart

Innes’s group on a visit to Beachy Head.

Innes Brett, from the West Midlands, has a wealth of experience organising day trips and short breaks for her members and has just celebrated her 25th year as a GTO!  Val Baynton discovers more about her experiences and her tips for successful trips.

Innes Brett.

Innes Brett.

Innes Brett worked as a primary school teacher, specialising in Religious Education and Needlework, for four decades before taking up the challenge of organising day trips and short breaks for members of the WI based within the West Midlands Federation. Twenty-five years later, and approaching her 90th birthday, she still enjoys planning and running a variety of trips. Innes’s lifelong passion for education means she is also a trustee of the West Midlands Federation of Women’s Institutes Educational Trust, which gives grants to members to participate in further education – such as attending the WI College (Denman College near Abingdon) or other local educational establishments.

This year, she is celebrating her 25th anniversary of organising day trips and short breaks for her members, who are based in and around the village of Berkswell in the West Midlands. Not only has Innes herself made many friends through organising her programme of outings, but she has been delighted to see that her members have made new friendships too. Innes adds, ‘This has been a great blessing and is one of the main reasons I have been so happy to organise these trips over so many years.’ Innes has also enjoyed a long relationship with Johnsons Coaches of Henley-in-Arden, and has used the company many times over the 25 years to transport her members around Britain and into Europe.

At the start of a trip to Northumberland with Johnson Coaches.

At the start of a trip to Northumberland with Johnson Coaches.

Becoming a GTO

Many readers will recognise Innes’s story of how she began organising trips. It was, she says, ‘something I rather fell into and before I knew it, I was a GTO!’ As a WI member, Innes was asked to help with organising trips for the West Midlands Federation of Women’s Institutes and, in 1992, her first solo trip saw her take 40 members to Paris. Looking back, Innes recalls, ‘The trip was horrendous and it was definitely not my finest hour as a GTO. I realised, though, that the main thing was to be cheerful in the face of adversity and to do my best to keep everyone happy, and this has been an approach I’ve followed ever since.’

Innes has used Warwickshire based coach operator, Johnsons Coaches from the outset. She remembers her first meeting with John Johnson and Innes has been delighted with the service the team have offered to her and her members ever since, adding, ‘They have been brilliant and all the coach drivers go out of their way to make sure the trip goes smoothly. Now I liaise with Jo Brown, Group Tours Manager, who organises the logistics of each holiday for me. I tell her where we’d like to go, some of the things we’d like to see and she knows the type of hotels we like to stay in, so she does the rest! Nothing is too much trouble for them and I can’t recommend them highly enough.’ Innes remembers that on one of her  early trips to Europe being caught out by someone who hadn’t brought any spending money with them. This was before the days of cashpoints and easy currency withdrawals and it was the coach driver who stepped in and saved the day. Innes adds, ‘I will always be grateful for this as it was one of the most heart-stopping moments I’ve had as a GTO. Now, I always make it clear on my itinerary what extras people need money for and I take some spare cash just in case! However, it’s reassuring to know that the coach driver is a supportive back up.’

Innes stops the traffic so her group can cross the road!

Innes stops the traffic so her group can cross the road!

Facts and Figures

Although she began organising for the WI, Innes’s membership base has gradually expanded. Hearing of the success of her trips, friends from her church in Berkswell asked if they could come too and gradually through word of mouth, more and more friends of friends have joined in – which Innes is delighted about.  Currently, Innes organises a five-night UK holiday for her members and anything between six and 12 day trips a year. She usually books a 49-seater coach – and occasionally fills two coaches such as on a visit to Windsor Castle last year to see the exhibition ‘Fashioning A Reign – 90 years of Style from the Queen’s Wardrobe’. She has previously organised five-night breaks to Europe but hasn’t for the last couple of years. She explains, ‘Our last trip to the Floriade in Holland was very popular and there’s no good reason for not organising another, so maybe it’s time I put plans together for a trip to the continent!’ She doesn’t like, however, to travel more than a day on a coach and the furthest they’ve been is Trier in Germany.

For planning purposes, Innes bases costings on 40 people on a 49-seater coach. This allows some lee-way with the budget, and if more people come she donates any surplus monies to Berkswell WI. For day trips she prefers to make contact with attractions directly and once she has the price she will provisionally reserve places, whilst she talks to Johnsons about the coach. The final cost per person includes a gratuity for the driver so everyone pays the same and there is no need to ‘pass a hat around the coach’ at the end of the trip. For holidays, however, Jo at Johnsons takes care of all the arrangements including excursions for Innes.

The group at Wilkin’s Jam Factory, Tiptree.

The group at Wilkin’s Jam Factory, Tiptree.

Short Breaks
Innes has explored many parts of Britain with her group and memorable five-day short breaks have taken place in Essex and Suffolk, Devon, Scotland and the Isle of Wight. Highlights from these trips include the Wilkin’s Jam factory at Tiptree near Colchester, which was very interesting – and Innes recalls that all her members made purchases in the shop! Meanwhile, on the Isle of Wight, Innes would recommend the Roman Villa at Brading for its amazing mosaics and insights into the past as well as the regal Osborne House. In Edinburgh, Innes says, the Royal Yacht Britannia is also a fascinating place to visit as this much loved royal vessel has welcomed so many world statesmen and famous people over the years.

The group has just enjoyed their 2017 trip – to Northumberland – staying at the Best Western Beaumont Hotel in Hexham, and this is the second time Innes has ventured to the north east with her group. Innes included a visit to the magnificent Durham Cathedral where they all very much enjoyed the Open Treasure Exhibition in the newly restored Monks’ Dormitory. The itinerary also included visits to Hadrian’s Wall, Lindisfarne and Alnwick Gardens (a riot of colour in the spring), as well as to the National Trust owned Cragside House – famous for an incredible garden and as the first house in the world to be lit by hydro-electricity – and the nearby Wallington, which was the family home of the Trevelyans for over 300 years and one of the childhood haunts of landscape gardener, Lancelot ‘Capability’ Brown. Innes’s favourite moment of the trip was the surprise tea party she planned with Wall WI. She explains, ‘Traditionally WIs are very welcoming to members from other WIs who are visiting their area, and so they were delighted to invite us to tea. We really loved their delicious selection of homemade cakes.’

The Royal Yacht Britannia.

The Royal Yacht Britannia.

A Sense of Satisfaction

Looking back, Innes says that she has gained great satisfaction from being a group travel organiser. ‘I’ve enjoyed every trip I’ve done, the good and the bad, all the shocking and the hilarious moments. I have loved every single minute and could not possibly select one as my lifetime favourite.’ There’s pleasure in knowing so many people have made lasting friendships through the outings and short breaks and in enabling her members to have a holiday – she’s very aware that some people just would not get away otherwise. The group has become Innes’s family too, and she is keen to spend time with them at the end of a busy day, for a relaxing drink in the bar, for food and for conversation. In conclusion, she adds, ‘If I could have my time again I would have chosen a career in travel!’.

Favourite Trips

Learning the art of chocolate making in Bruge.

Learning the art of chocolate making in Bruge.


HOTEL Innes recommends the Skiddaw Hotel at Keswick. This is a super hotel she says with a great offer for groups There are 43 en-suite bedrooms and it has good food and comfortable beds. ‘We come on holiday to enjoy ourselves and we do not want to rough it,’ Innes says, adding, ‘The staff at the Skiddaw know what they are doing and treat groups well.’ One thing Innes prefers is to have dinner at 7.30pm and she favours hotels that will allow her members to choose their meal each evening rather than in advance so that members can take account of what they’ve eaten for lunch. ‘I know many hotels would prefer us to eat much earlier so we are out of the way, but this means the evening is unnecessarily long and we have to rush back from our day out to allow time for members to refresh themselves before dinner. It’s much better to be able to gather in the bar, have a drink and chat about the day before enjoying a leisurely dinner.’


The harbour at Brixham.

The harbour at Brixham.

EUROPEAN CITY Bruges in Belgium gets Innes’s vote as her favourite city. She likes it for its beautiful architecture, its intimate and friendly character, the lace, seriously good food and above all its delicious chocolate! ‘Bruges is very welcoming and has the perfect attitude to groups. My only reservation is that many of its excellent hotels do not serve an evening meal and this means we have to go out for food, which some of my members do not like to do.’


MOTORWAY SERVICES Gloucester Services on the M5 and Tebay Services in Westmorland on the M6 are Innes’s top choices ‘The offer at Gloucester is outstanding, and I am pleased to see that gradually more and more service stations are raising their standards. I always used to say that the toilets at motorway services in the UK are excellent and the food terrible whilst it is the other way round on the continent, but the food here is, fortunately, getting better.’

SEASIDE RESORT Brixham for its excellent fish and chips.

GARDENS Osborne House on the Isle of Wight has beautiful gardens and an excellent children’s garden too.

COACH COMPANY Johnsons Coaches.

Top Tips from Innes

Research where you are going. Innes finds out as much as possible about the destination and shares it with her members on the coach prior to the visit.

  • Quizzes and anecdotes help to pass the time on a long journey.
  • Innes goes round the coach with a tin of sweets as this gives her the chance to talk to people and make sure everyone is okay.
  • Encourage members to tell you straight away if something isn’t right, then there’s a chance to get it sorted. ‘Deal with it’ and everyone feels better.
  • Be clear what’s included on a trip and what extra spending money may be required.
  • Innes carries a variety of emergency supplies – including food for diabetics.
  • A small tot of sherry and nibbles helps to perk members up when spirits flag on a long journey!
  • Ask members where they’d like to go on holiday next. Innes passes around a sheet of paper for suggestions on the journey home and the most popular destination wins!
  • Always find something to laugh about.

Stepping Into History

St Giles Churchyard St Poges, where poet Thomas Gray is buried, was  part of a walking tour round the town with Blue Badge Guide Roger Askew.

St Giles Churchyard St Poges, where poet Thomas Gray is buried, was part of a walking tour round the town with Blue Badge Guide Roger Askew.

Groups who enjoy trips with a heritage theme frequently add depth to their visits by adding a talk or a tour from an expert guide. Val Baynton talks to GTOs of two historical groups to find out more about their experiences.

Throughout Britain there are many club and societies in both urban and rural communities whose members share a passion for the past – for archaeology, decorative arts and crafts, architecture, religion, social history, science and much more. These historical societies and museum groups whilst having a particular focus on understanding the specific evolution and achievements of a locality, also like to discover the heritage of places further afield. To learn more about these types of trip we find out from two organisers – John Lovelock of the Hedgerley Historical Society and Ruth Lankester from the Friends of Kingston Museum – about their experiences of stepping into history. National organisations such as English Heritage run an event programme giving access for small groups of its members to places, experts and experiences that are not available to the general public, and we take a brief look at the types of trips they offer in combination with the Churches Conservation Trust.

John Lovelock

John Lovelock

Exploring Village Life

John Lovelock is secretary of the Hedgerley Historical Society and organises a full programme of events including talks and day trips for members. He’s coordinated the programme for 10 years and the core of activity for the Buckinghamshire based society is the monthly talk in the Memorial Hall. This covers subjects from those with a local connection such as nearby villages like Harefield, craftsmen including Ambrose Heal – founder of Heals in London – to a more worldly perspective such as a ‘History of Peru’ or even the ‘Secret Life of Space’. Interspersed with the talks are special events and visits affording members the chance to explore at first hand houses, gardens, villages and towns – some of which they may already have learnt about in the talk programme.

In recent years the group has enjoyed many guided walks around the county’s towns and villages including Gerrards Cross, Cookham, Stoke Poges and Chesham. ‘I will normally book a guided tour by a local historian as this enables us to discover so much more about the place,’ John says. In Gerrards Cross, for example, they were treated to a tour from historian Julian Hunt whilst the Cookham tour was themed ‘In the footsteps of Stanley Spencer’ and was led by Spencer enthusiast, Stephen Palmer. ‘This tour was fascinating,’ John adds, ‘we visited many of the places connected to this famous artist who lived in the town for most of his life, and who was inspired by his fellow residents and the landscape of Cookham for many of his paintings.’ As normal for such events, members travelled by car, sharing lifts with others in the group.

Gaining insights into a former Prime Minister at Hughendon Manor.

Gaining insights into a former Prime Minister at Hughendon Manor.

‘A number of our trips are at weekends or in the evening because many of us work, but this often has the benefit of enabling us to experience the attraction out of hours and we are able to see a lot more,’ John explains. This was the case for the society’s evening visit to Hughenden Manor – the High Wycombe home of 19th century Prime Minister, Benjamin Disraeli, and where secret mapping operations were carried out during World War Two and for the group’s regular visits to Bekonscot Model Village & Railway – the world’s oldest and original model village. Another model village the group enjoys visiting is at Pendon Museum, Long Wittenham near Abingdon – as it’s indoors it’s suitable to visit whatever the weather! The models reflect scenes from the English countryside as it was in the 20s and 30s.

Recruiting New Members

John has been instrumental in increasing membership of the society from 50 in 2007 to some 215 members today. ‘I’ve got a good relationship with local free magazines such as Hiya Bucks, who give me a page every month to promote events and talks.’ He’s found that inviting good quality speakers to give the monthly talks is key to retaining and recruiting members – who then sign up for trips. John explains more, ‘I keep an eye out for recently published historical books so I can invite the author along, but I am also quite cheeky in contacting people directly and find this can pay dividends. We’ve had two talks from Paul Atterbury, known for his appearances on the BBC Antiques Roadshow – and his presentations on Railway History and Cruise Liners were very well received. I also managed to contact Phillipa Langley, who masterminded the project to find Richard III’s body in Leicester’s city centre car park, and found she was available at short notice whilst she was on a visit to London. She was pleased to come along and her talk was attended by over 100 people – which led to several new members for the group.’ John enjoys his organising role and the research involved in creating an interesting programme each year. He adds, ‘I am keen to put something back into the community and the pleasure members receive from a talk or an outing and their infectious enthusiasm makes it all worthwhile.’

Members of the society have asked for more outings so John has been researching new ideas for the 2017 to 2018 programme and has included visits to Milton’s Cottage in Little Chalfont, an afternoon tea cruise on the Thames with French Brothers and a visit to Cardiff on GWR. John adds, ‘I attended the GO Travel Show at the London Stadium, which gave me several new ideas and I also apply for tickets for selected readers events offered by the magazine such as the London Boat Show.’

Hedgerley Historical Society
Hedgerley Historical Society was founded in 1976 coinciding with an archaeological dig in the Buckinghamshire village – which encouraged local residents to become more interested in the village’s recent as well as more distant past. The first chairman was Harry Kirby and the initial talk programme resulted in a History of Hedgerley being published in 1980. John Lovelock moved to the village in the early 1990s, and joining the society in 1992 was soon on the committee. He led a project during the Millennium to create a Parish Map – a visual record of the village’s buildings.

Ruth (middle) visiting the GO Travel Show 2017.

Ruth (middle) visiting the GO Travel Show 2017.

Discovering the Past

Ruth Lankester has been organising outings for the Friends of Kingston Museum for about 10 years. She took on the role as she has always enjoyed exploring new places on trips organised by the Friends and by other groups, and felt it was an opportunity to help other people enjoy outings too. The Friends trips usually have a historical theme and can be to a variety of destinations including museums, castles or towns. ‘We particularly like to visit museums or attractions that have recently been redeveloped and we also like to go to places that are difficult to reach by public transport,’ Ruth explains. The outings are intended to be sociable and so friends and family of members are always welcome and, sometimes, Ruth extends the trip to other local organisations to ensure the coach is full. Ruth uses Surrey based coach company GT International as they are reliable, friendly, and always helpful and she arranges for pick-ups in four different places in Kingston as the borough is quite spread out. The coaches are well equipped and have on-board toilets, which saves factoring in ‘rest stops’ that can be time-consuming on a busy day out.

Recent trips have included the Mary Rose at the Historic Dockyard, Portsmouth and the Ashmolean Museum in Oxford, which have been extensively developed. ‘I find what works well for my group is to organise light refreshments on arrival along with an introductory talk from the curator or a specialist guide. This gives my members chance to relax after the journey and to understand the context of what they are going to see. Afterwards,’ she says, ‘members visit the attraction taking as long as they want to explore it, they can opt to eat in the venue’s restaurant or enjoy their own picnic lunch.’ If the visit is to a city such as Oxford, members are able to go into the town if they want to take the opportunity to explore more widely. Another successful outing was to the Amberley Museum and Heritage Centre, which explores the industrial past of the south east, charting the history of local industry and crafts. Set amongst former Chalk Pits in the South Downs National Park close to Arundel, Sussex its exhibits are diverse and include vintage buses and a Printing Workshop with historic print equipment.

Kingston Museum. © Kingston Museum & Heritage Service

Kingston Museum. © Kingston Museum & Heritage Service

Researching for Trips

Ruth likes to attend travel trade shows to find out more about the places she is planning to visit and to seek ideas for future trips. She recalls that at the first GO Travel Show London, held at the Copper Box at the Queen Elizabeth Olympic Park, she was able to meet representatives from the City of Rochester Society. ‘This was really useful as we were already planning to visit the city in 2016 and through this contact I was able to plan the outing effectively. The Rochester Society Guides advised meeting at the Medway Visitor Information Centre and this was a really practical suggestion. The centre had information on hand, friendly staff and a café so members could relax for a while before the guides took us on a walking tour of the town, after which there was free time for lunch or to explore further. The information centre also houses the Huguenot Museum so it was an ideal rendezvous point.’ In the afternoon, the group went to Gad’s Hill Place, where the novelist Charles Dickens once lived, and had a very successful tour led by the enthusiastic staff from the independent school that’s now based there. ‘We also enjoyed a delicious cream tea,’ adds Ruth. Ruth finds meeting exhibitors face to face much more helpful than email communication, ‘you can find out so much more from this type of meeting, learning at first hand from the person’s experiences and gaining updates on recent developments. It also helps the exhibitor understand the needs and preferences of the group.’

Friends of Kingston Museum
The Friends group was formed in 1992 to support the work of the Kingston Museum and Heritage Service in promoting the Borough’s heritage to schools, residents and visitors. It is a Registered Charity and supports the work of the museum, which has no acquisitions budget. The museum’s collections include photography and equipment, such as the zoopraxiscope, bequeathed by pioneer Eadweard Muybridge who proved that a trotting horse has all four legs off the ground, and the Brill Collection of 74 topographical watercolour and pen and wash paintings, commissioned between 1955 and 1971 to record the changing landscape of the borough. In 1997, the Friends, led by John McCarthy relaunched the Brill Collection and aim to acquire at least three Brill paintings annually for the collection, The Friends organise a programme of talks as well as the outings.

21446Visiting England’s Historic Churches
One inspiring place for groups to visit to gain insights into the past, are the churches within the Churches Conservation Trust (CCT) – a national charity protecting historic churches at risk. Currently the Trust’s collection of 347 churches includes irreplaceable examples of architecture, archaeology and art from 1,000 years of English history. The Trust has nearly 50 years of experience of protecting these buildings and groups who visit can book tours from expert guides, who are all leaders in their fields.

One organisation that regularly arranges tours for their members is English Heritage as part of their Members’ Events programme. The tours are designed to offer members access to places, experts or experiences, which are not available to the general public. The CCT tours are usually for 25 people and the behind the scenes tours include three churches in an area, with a pre-organised lunch stop with a CCT expert. To date, English Heritage Members’ tours have taken place in Wiltshire, Bristol, Herefordshire and Worcestershire and more locations and dates are planned.

Apart from the programme with English Heritage, CCT has a variety of themed ideas available for groups interested in aspects of the past – such as a two-day Monarchs, Merchants & Memorials tour taking in the medieval architecture of churches in Bristol and Gloucester with an overnight stay at Thornbury Castle or a one-day visit to Somerset to Remember the Somme. This tour marks the centenary of the battle and meanders through Somerset villages of Thurlbear, Stocklinch Ottersey and Langport looking at memorials to those who lost their lives in the war. To find out more contact

How German groups enjoy their British visits

Visitors from abroad enjoy the UK as group travellers, just as we do! Germans are amongst the most significant incoming groups and for this issue, Val Baynton investigates what German groups like to do when they are in Britain. She talks to two specialist incoming operators that help them with their plans, and German operators experienced in offering itineraries for visiting groups.

Three specialists who help with German incoming groups

Alex Jacobs

Alex Jacobs
Alex Jacobs was born in Germany, moving to Newcastle-upon-Tyne to study at university before making it his permanent home in 2004. Passionate about the North East and its great tourism potential, he trained as a Blue Badge Guide and set up Northern Secrets in 2010 to promote the area, and to provide a service planning and managing itineraries and leading tours for groups, both from the UK and Germany. (Read more about Alex on page 65 of the August 2015 issue of GTO magazine (258).

Karin Urban

Karin Urban
Karin is Managing Director of Hotels & More, which was founded in Germany in 1996. Since then the company has become one of the leading wholesalers of tours of Britain and Ireland for German groups, offering a wide range of services. In 2015, the wholesaler organised tours for 2,400 groups and more than 100,000 guests travelled with them. The 70-strong multilingual UK team is based in Harrow.

Niall MacDougall

Niall MacDougall runs Urlaub Cornwall, a Truro-based marketing company, specialising in promoting the county, as well as other parts of the UK such as Scotland, to German groups. He set up the Urlaub website around six years ago to provide information about visits to Britain in a more inspirational way, with iconic photography. His site now comes up first on internet searches in Germany for ‘Cornwall’.

German visitors to Britain have some clear preferences about what they’d like to do and see – and group organisers bringing them here demonstrate those choices in where they visit, stay and eat.
Coach travel is popular in Germany and group travel a significant element in holiday-taking, but the way it is put together is somewhat different to UK–based group organisers. Clubs, societies and local organisations exist, but they tend to leave the programming and travel arrangements to suppliers, including the coach sector, where the ‘tour operator’ dimension of coach firms is more significant than in the UK, and just ‘providing the wheels’ less usual.

Family-run tour operators and small to medium-sized travel businesses are an important sector all over Germany, but there are big names involved in selling collective trips too – perhaps surprisingly including retailers Lidl, Aldi and Tchibo, who promote through their stores – though not in the UK (yet!).

One of the biggest firms engaged in UK group travel for Germans is Hotels & More, whose customers value the experience, quality of products and competent all-round service that’s offered from one source. Karin Urbach, their Managing Director, says ‘Round trip tours to the UK and Ireland are our most popular products, with the south of England and Cornwall being the most popular destination. Scotland is second with the country’s spectacular Highlands, iconic castles and whisky being draws, and Ireland is rapidly growing in popularity.’

The cultural differences and expectations of German group visitors are clearly recognised and supported by Karen, Alex and Niall. The most popular themes include history, culture and countryside. Key is the cleanliness of each hotel and since hotels are more expensive in Britain than Germany, expectations are high! The traditional English breakfast will be tried by visitors, but Germans prefer a selection of continental items such as ham, cheese and fruit on the buffet as well. The quality of group food served in hotels is singled out as being poor with bread being particularly criticised. During a visit, groups like to sample cream teas and fish and chips as well as beverages such as whisky, beer and wine. Jamie Oliver’s ‘Italian’ restaurants are also popular on itineraries. Germans are not used to double quilts and will usually have single quilts even on a double bed. A standard double bed in the UK is smaller than a German double bed and is often mistaken for a single bed. A German double bed usually has two single mattresses in one frame and is comparable to a UK king-sized bed. Germans generally don’t wait to be seated in a restaurant but will go straight to a table. In bars in Germany, it’s customary to place an order at the table whilst in Britain orders are taken at the bar.

The top picks

Niall MacDougall from Urlaub Cornwall develops itineraries for German groups including options for visits that are a little ‘off the beaten track’ and partners with specialist tour operator Barton Hill from Haywards Heath to provide the travel services that the group requires. Niall finds ITB Berlin (the world-leading travel trade show taking place every March) is an important opportunity to meet German tour operators. He adds, ‘The Urlaub website helps to spread awareness but ITB is the chance to talk to operators face-to face. The German market for travel is diverse and deep, and there is a lot going on, but it’s also very traditional and regional, and there are many local travel and coach companies, which each offer the personal service that Germans favour for their holiday needs. The local and fragmented nature of the market means it can be difficult to get information to the operator.’

Prideaux Place 17

Prideaux Place

Film location tours are popular with British groups and unsurprisingly also with a German audience. More than 100 of Rosamunde Pilcher’s novels including The Shellseekers have been serialised and broadcast by national German TV since 1994 and so her works have become a focus of many itineraries, with visits to places in both Cornwall and Devon that feature in the novels, and to attractions and destinations that were filmed in the different episodes. Amongst attractions often included are Prideaux Place, an Elizabethan manor in Padstow, Port Eliot house and gardens in St Germans, the Victorian Duke of Cornwall hotel in Plymouth (now a Best Western hotel), St Michael’s Mount and much of the coastline at Chapel Porth. Hotels & More offer Rosamunde Pilcher itineraries as part of more general tours to the UK and Ireland, which can also take in London and Scotland. Karin Urban, Managing Director of Hotels & More, reports that Ireland is growing as a destination because it offers good value for money and has a reputation as a safe country.

Niall MacDougall adds that his expertise and in-depth knowledge of Cornwall means he’s able to add tailored options to the Rosamunde Pilcher tour including visits to houses that are not normally open. He also plans other themed itineraries including Myths & Legends tours, with a visit to Tintagel whilst in Cornwall and to Stonehenge, on the way to or from the county, being an important must-see part of many trips. Alternative tours are essential both for returning groups and for specialist groups popular in Germany such as baker or butcher professional groups or others such as dolls’ house collectors.
Most groups travel to Cornwall by coach direct from Germany, but some groups fly from Frankfurt Hahn airport to Newquay with Ryanair, meeting their coach once they are in Britain. Niall remarks, ‘The number of hotels in Cornwall is declining and this is a challenge, but the Hotel Bristol in Newquay is a favourite with German guests as it has German speakers on the staff including the general manager.’ Niall continues, ‘The county has had a chance to develop its offer for German groups with printed information in German as standard and many German speakers on hand, and these are benefits other parts of the country that want to make themselves attractive to this European nation should consider when developing their offers.’

One destination in Cornwall that has already developed its facilities for Germans is Clovelly. This historic village, in private ownership since Elizabethan times, is famous for its steeply cobbled street clinging to a 400-foot cliff in North Devon, and can only be accessed by donkeys and sledges. Its picturesque beauty makes it a natural stop for German groups to take in the views and the tourism team have accordingly developed German literature, a welcome film in German plays at the visitor centre and German-speaking guides help to ensure a warm greeting to groups. Coaches with German groups – some 500 each year – come between Easter and October, and are brought by a host of operators including over 100 by Hotels & More.


A German group in Durham

Alex Jacobs tailors programmes around northern England and Scotland with a focus on the North East to meet the specific needs of his groups – he brings around 7,000 people to the region every year – and he aims to let them experience the character of the area. A several-night package involves accommodation, visits to attractions and restaurant bookings, and there are several destinations that regularly feature on itineraries because of their importance – such as Alnwick Castle with its links to Harry Potter films and Downton Abbey, which is currently popular on German TV. Alex comments, ‘Another series that is a favourite in Germany is Vera, which is filmed in various locations in Northumberland, and I am seeing demand to visit Vera hot spots increasing on my tours.’ Iconic buildings such as Durham Cathedral, the National Trust-owned country house Cragside and the Bowes Museum are regular stops, and groups also enjoy exploring the city of Newcastle. Alex adds, ‘If an attraction would just prepare a little bit of information in German for visitors to take away, this would really add to the quality of a visit.’

Generally groups stop in one hotel for the duration of their visit and the Ramada Encore hotel in Newcastle is a popular choice. One of Alex’s groups of family and friends is returning for the third time this year and their 11-night stay will include return visits to Newcastle and Durham but many new places including gardens throughout the region and Edinburgh Castle.

A recent group of 32 singers and their friends, from the Der Gesangverein Freundschaft (the Singing Club Friendship) from Hamburg in Germany travelled to Newcastle for a six-day tour in August last year, and their itinerary took in many of the sights mentioned as well as Hadrian’s Wall, Vindolanda and the concert venue, Sage Gateshead. The choir group said, ‘The trip was excellent – we especially enjoyed the mix of boat trips, cultural exchanges and tours, free-time and coach excursions in general. Alex’s explanations were easy to follow yet comprehensive and interesting.’

Lidl Travel

Now well-known as a food retailer in Britain, where it entered the market in 1994, Lidl traces its roots in Germany back to the 1930s, when it was founded as a food wholesaler, and the first retail stores were opened in Germany in Ludwigshafen in 1973. Since then it has added stores in most countries of Europe, and many different services to its offer including travel.
Tours to the UK and other countries are promoted through its stores in Europe and are available from the online Lidl Travel shop at, for customers in Germany, Austria, Switzerland and the Netherlands. Its UK tours programme is launched in October for the following year and customers fly from a variety of airports such as Munich, Berlin, Cologne and Frankfurt, arriving in London, Manchester or Dublin, to join their coaches.
Two new programmes are added to the selection each year – and there are usually eight departure dates between April and October for each tour. For 2016, the trips include ‘Classic England’ – taking in Liverpool, Chester, Snowdonia, Birmingham, Leeds, York and the Peak District – and a ‘Castles and Garden Tour’ with visits to London, Chester, Snowdonia, Oxford and Brighton as well as to Sissinghurst, Canterbury and Rochester in Kent. A popular option is the ‘Classic South England and Cornwall’ itinerary, which takes in Windsor, Glastonbury, Land’s End, St Ives, Stonehenge and Salisbury, Southampton, Purbeck and Brighton.
A final option is a combined ‘England and Ireland’ tour with a choice of 16 dates. Meanwhile, the ‘Ireland’ only tour is extremely popular with five different itineraries running three times weekly from March to October. Itineraries allow some scheduled stops and tours as well as free time to explore destinations.
Hotels are booked depending on the size of the group and availability, but are generally three or four-star, offering good quality. It is estimated that Lidl tours bring 40 group trips to the UK every year plus others exclusively to Ireland.

Croydon stays suit German guests

London is a popular destination in the programmes of German tour organisers. We checked out three of the firms, whose coaches are regularly seen in the capital, to find out about their arrangements.
Graf’s Reisen of Herne in the Ruhr regularly bring groups on trips of up to four days in London, taking the ferry from Dunkirk or Calais to Dover. The three-night accommodation options generally are hotels on the outskirts of the city, such as the Croydon Park Hotel and Jury’s Inn in Croydon, which are promoted as good quality four-star, and well-placed for independent trips into London by train during the visits, for which the formal programme includes The British Museum, Windsor Castle, a city tour with a guide and pub lunches. Perhaps surprisingly, Graf’s also offer a day trip to London from Germany with no overnight accommodation for just 79 euros/£60.00. In February, Graf’s brought 40 travel agents on a three-day educational trip to London.
Another regular London visitor are Jansen Reisen of Wittmund, on the North Sea Coast near Bremen, using the same hotels in Croydon.
Hoffman Touristik of Vechta in Lower Saxony use both the Jury’s Inn and Holiday Inn Express in Croydon, and the Double Tree by Hilton in Islington. As well as their London trips, Hoffman’s bring other group visitors to the UK on eight-day tours along the South Coast, including Brighton, Portsmouth, Salisbury, Stonehenge, Bath, Bristol, Tintern Abbey and the Brecon Beacons, returning via the Cotswolds, Straford Upon Avon, Birmingham, Oxford, Blenheim Palace and Windsor. The trips with seven nights accommodation cost 1195 euros, which is around £900.

Tips for tourism suppliers
•    The coach driver is often likely to be the owner of the company so treat him well!
•    Train staff to be patient and understanding with German groups – many visitors can speak English but are unfamiliar with regional dialects
•    Provide some information in German

Fact File…  German groups in the UK:
•    Coach travel is popular in Germany – there are some 2,500 coach tour operators and 4,200 coach companies.
•    Just under 300,000 Germans travelled to Britain by ferry and coach in 2013, with a little under 50,000 travelling by coach through the tunnel.
•    The average coach group size is 30 to 40 people, with groups arriving by plane being 25 to 30 people on average.
•    German groups make four to seven-night stays on average and three or four-star hotels are preferred.
•    London is the most popular destination, accounting for 31% of visits, the south east is second with 14%, and the south west and Scotland both receive 10% of visitors.
•    As well as coach and tour operators, food and non-food retailers in Germany offer holidays to their consumers – including Lidl, Aldi, Otto and Tchibo (see page 36 for more on Lidl).
* Figures courtesy of VisitBritain and RDA. The RDA International Coach Tourism Federation in Germany represents the complete spectrum of the coach tourism business activity. There are over 3,000 member companies, with several associated federations in some 40 other countries. Over 70 individual sectors include coach companies, tour operators, tourism federations, destination marketing organisations, visitor attractions, culture and event suppliers, carriers, hotels and restaurants. The RDA organises major exhibitions and workshops (travel trade only). The next takes place in Cologne from 5th to 7th July and will have between 900 and 1000 exhibitors, and trade visitors from some 3,500 companies.