Prudent Bakers

FOLLOWING its sucess in The Sentinel’s Business Awards in March, where it picked up an Environmental Business Award in recognition of its commitment to reducing carbon emissions, CoachMarque member, Bakers Coaches of Stoke-on-Trent, is taking the next step in an ongoing series of fuel-saving initiatives.

In conjunction with Michelin, the company has embarked on a trial of a new high specification tyre, which offers lower rolling resistance while also giving better grip for a longer service life.
Designed for better economy, it promises to deliver a 2% reduction in fuel consumption.
Other improvements at Bakers include a new computer server and mobile technology intended to strengthen the company’s customer service capability.
Managers and front line staff at Bakers have all been equipped with smartphones, which will allow them to be kept informed of businessrelated developments by receiving e-mail whilst on the move.