Seats will be a treat

Ambassador Theatre Group (ATG), the UK’s biggest theatre operator, will upgrade every one of the 49,000 seats in its 39 venues nationwide over the next few years.

Each will be fitted with ProBax technology, as used in Lotus sports cars, which is designed to increase comfort by improving posture. The seats were tested during a performance at the Fortune Theatre in London, where ATG have fitted them in the stalls. Audience members were invited to swap seats during the interval, and 80% claimed the new design chair was more comfortable.