Somerset and First Group raise the level…

Myself and my Editorial Director, Peter Stonham, spent a very informative weekend in Somerset at the beginning of the month, joining a trip to sample the new coach and rail packages to the area from First Group, operating out of London Paddington. The transport company are working with the new private sector tourism body, Somerset Tourist Association (STA), to deliver these ‘Somerset Explorer’ itineraries, aimed specifically at groups of 20 or more, which also include a mix of attraction visits and can involve accommodation if needed.

First are operating refreshingly joined-up thinking between their train and coach business, and hope to roll out the programme to areas such as Bristol and Birmingham if successful, providing a one stop shop for GTOs to book an entire holiday by speaking to one person.
Somerset are especially keen to work at ground level with local attractions to collectively promote their appeal and offer good value for its members and their customers. The packages certainly offer a great way to get your group using the train alongside the coach and explore the many places of interest nestled within Somerset’s boundaries.