London launches new visitor campaign

‘London, Now see it for yourself’ is a new visitor campaign, introduced by London & Partners, which aims to capitalise on the success of summer 2012 by converting viewers into visitors.

The face of the campaign, Rufus the Corgi, will help visitors to explore a specially designed digital map and microsite on the new and improved site. Designed and hand drawn by artist Jenni Sparks, the interactive map enables visitors to discover a variety of things to do across the capital.

Showcasing a range of categories, from Museums and Galleries to Sports and Outdoors, the site allows visitors to access further information on each attraction by using the ‘Now see it for yourself’ link.

There is also the opportunity to win a once in a lifetime trip to London; by following a set of clues visitors are taken around the map of London to find where Rufus the Corgi is hiding.

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