As a regular visitor to Wedgwood over the last 30 years, Contributing Editor Val Baynton was intrigued as to how the visitor experience had been transformed for the newly opened World of Wedgwood.
She says, ‘The centre has really raised its game, offering a high quality experience that will last a full day if needed.’
The tour around the factory is on a high level walkway, allowing a bird’s eye view. Information about ceramic processes are explained in specially-themed areas as part of the tour too. The importance of design is revealed in two areas; a gallery installation exploring how designs are inspired as well as a walk-through interactive experience, which offers a behind the scenes look at how designs for luxury homeware are developed – workshops with designers can be booked as well.
Visitors also have a chance to create a design, digitally printed on to a shape such as a plate, and glazed and fired.
Catering options range from the flagship Wedgwood Tearoom to the Tea Emporium where Val was delighted to sample three of the 50 specially selected teas on offer, with sommelier Joseph Jones. The Dining Hall is inspired by the 1940s Workers Canteen, and child-friendly areas include imaginatively themed indoor and outdoor play areas.
Group discounts are available and tours can be tailored to suit interests, with student groups welcome.